} Qasimi - Personage
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Qasimi is a London-based fashion brand with a Middle Eastern heritage founded in 2015 by Khalid al-Qasimi. The brand focuses on crafting understated and refined garments from a perspective that reflects its multicultural origins.

The brand's narrative centres around the idea of an urban nomad who's endeavours takes one on various journeys across the Arab world - a culture dialogue and exchange, seeking to unite rather than divide through the powerful medium of clothes.

Qasimi was built upon four pillars: architecture, colour, military and messaging.

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